We’re hosting a not-for-profit beer festival unlike anything Manchester, or the UK, has seen before, but we need your help to make sure it has the greatest possible impact on the community around us.

Friends & Family & Beer is the first festival hosted by Cloudwater Brew Co - widely recognised as one of the world’s leading independent breweries - and will bring together more than 60 of their most-respected peers from across the UK, Europe and North America.

It takes place at Upper Campfield Market, a Grade II-listed Victorian market hall in the heart of Manchester, on March 1st and 2nd 2019, with 3,200 people expected to attend over the course of four sessions.

More than just a beer festival, Friends & Family & Beer is a celebration of independent values, recognising the efforts of the amazing thinkers, doers and downright wonderful people within the beer community.

And one of the core elements that makes this event stand out is that it will be completely not-for-profit, with all profits resulting from ticket sales being donated to Manchester charities that support those in our community with inadequate shelter or opportunity.

But we can’t do this on our own, so we are looking for sponsors to help us deliver an outstanding experience for both drinkers and brewers, and to help us raise as much money as possible for a number of seriously worthy causes.


Friends & Family & Beer offers a number of potential benefits to sponsors:

  • An opportunity to speak directly to 120+ brewers from 60+ breweries from across the world.

  • The ability to reach 3,600 drinkers set to attend the festival and many more within the wider beer community.

  • Significant exposure via Cloudwater’s social media channels:

    • Instagram: 41.7k followers, 700+ average post likes

    • Twitter: 27.9k followers, 660k impressions/month, 4.8k link clicks/month

    • Facebook: 20k followers, 52k users reached/month

  • Inclusion in marketing and PR materials related to the festival.

Main sponsors

Limited to five

Cost: £2,500 (ex VAT)

Includes:

  • Logo to be included on posters, flyers and social media promotional images related to the festival, as well as the printed guide handed out to all ticket-holders at the festival.

  • Profile on sponsors page of the Friends & Family & Beer website (website receives 17.5k visitors a month).

  • 6 guaranteed social media posts via Cloudwater accounts over the two months leading to the festival, to include 2 x Instagram posts, 2 x Twitter posts, 2 x Facebook posts (content to be agreed with Cloudwater to ensure it maintains the tone and aesthetic of the organisation’s social media accounts).

  • Opportunity to host a seminar, discussion or workshop for attending brewers during the festival, focused on content determined by the sponsor.

  • Branded materials to be included in every brewer’s welcome pack in their hotel room.

  • Opportunities to network at the festival and related events throughout the festival weekend.

  • Six single session festival passes.

Glass Sponsor

Limited to one

Cost: £2,500 (ex VAT)

Includes:

  • Branding to be included on the limited-edition Friends & Family & Beer glass given to attendees at the festival (run of 4,000).

  • Profile on sponsors page of the Friends & Family & Beer website (website receives 17.5k visitors a month).

  • Six single session festival passes.

Beermat Sponsor

Limited to one

Cost: £750 (ex VAT)

Includes:

  • Logo to be included on Friends & Family & Beer beer mats created for use at the festival and Cloudwater’s two tap rooms in Manchester and London (run of 5,000).

  • Two single session festival passes.

Supporters

Limited to five

Cost: £600 (ex VAT)

Includes:

  • Logo to be included in supporters section on sponsors page of the Friends & Family & Beer website (website receives 17.5k visitors a month).

  • 3 social media posts via Cloudwater accounts, to include 1 x Instagram post, 1 x Twitter post, 1 x Facebook post (content to be agreed with Cloudwater to ensure it maintains the tone and aesthetic of the organisation’s social media accounts).

  • Two single session festival passes.